Brand Contenting

Summer Beauty

This summer-themed refresh of the Beauty Landing Page incorporates business priorities, trending products, and seasonal events to bring the best experience to the customer. I worked with the photography and creative teams to ensure elevated assets and ensured ease of translatability with product carousels.

We incorporated an always-on story of “Communities to support,” highlighting Halall beauty, Black-owned beauty, Latin-owned beauty, and AAPI-owned beauty. Diversity is an essential part of the beauty industry and we wouldn’t be serving the needs of our wide customer base without a variety of brands and product types.

For the new year, the Wellness category page served as the hub for Walmart’s total New Year experience. Historical search terms and social themes such as mental, physical, and emotional health influenced the content of this campaign. I worked across all businesses to ensure the page incorporated the best product and imagery for the customer.

The page reflects new attitudes around resolutions and a more holistic and modern approach to health. Customers no longer want to lose weight in the new year, but rather improve their life through health, quality time with loved ones, organizing their homes, establishing new routines and more.

Black-Owned Beauty

During 2020, our team thought it vital to highlight and support minority communities. The best way to do that? By highlighting brands owned by that community and promoting sales of their products. I provided the buyers with an extensive list of excellent Black-owned brands and encouraged the team to expand our assortment. Since the inception of our Black-Owned Beauty category page, we have continued to refresh our content and ensure these brands get prominent placement across imagery, marketing, and all of our category pages. This initiative won an internal Merchandising Award for leading the company in diversity efforts.

New Year, New You

For the new year, the Wellness category page served as the hub for Walmart’s total New Year experience. Historical search terms and social themes such as mental, physical, and emotional health influenced the content of this campaign. I worked across all businesses to ensure the page incorporated the best product and imagery for the customer.

The page reflects new attitudes around resolutions and a more holistic and modern approach to health. Customers no longer want to lose weight in the new year, but rather improve their life through health, quality time with loved ones, organizing their homes, establishing new routines and more.