Hey There!

My name is Sarah Siegel, and I’m a lifestyle industry and content expert obsessed with the latest and greatest in beauty. I started my career at Popsugar, interviewing dermatologists, makeup artists, hairstylists, and celebrities and writing articles to share their secrets with the masses.

I have since brought my storytelling and trend-reporting expertise to Walmart, where I work closely with buyers to align their strategies with seasonality, trends, and the needs of their customers. I have expanded my creative eye and knowledge of pop-culture trends to the personal care, health, and wellness businesses.

In my free time, I love traveling and shopping in foreign drugstores, especially in Japan and Paris. My husband and I spend our weekends trying every talked-about restaurant in Brooklyn and snuggling with our bernedoodle, Dusty.